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At the Show

Editing and Writing to Your Audience

As an artist of any medium, the hardest part is learning how to edit. To get to that point where all the fatty tissue and the cancerous cankers have been removed to reveal a tight well-done representation of what you are trying to express. I don't care if it's editing a novel, writing a piece of music or seasoning a dish, it can be so difficult to just let go of ideas, words, notes, and ingredients and just walk away. Part of this is how personal the work gets and how invested you get in the parts of that little child that you are launching into the world.

 

At the Show

Band Names and Logos

It seems like it shouldn't be that import but when you consider most of the successful brands, often the name of the product is second to the shape of the logo itself. A prime example is the golden arches. You see those two yellowish gold interlocking arches and you know instantly what that means. With the internet and success of instragram and emogis, we are increasingly becoming more visually triggered by symbols than words.

 

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